RENAULT
BRANDING
ART DIRECTION
VISUAL IDENTITY
PUBLICIS CONSEIL
BRANDING Renault
AT RENAULT, OUR OWN “NOUVELLE VAGUE” WAS BORN OUT OF DISRUPTION. WE BRING MODERNITY TO THE AUTOMOTIVE INDUSTRY. BY MOVING TO AN ENERGY BRAND TRULY COMMITTED TO IMPROVE OUR ECOLOGICAL FOOTPRINT AND LIFECYCLE BY GIVING A SECOND LIFE TO CAR THROUGH RE-FACTORY; MAKING USED CARS NEW TO YOU AND RECYCLING THE BATTERIES AND ITS MATERIALS. THUS, WE ALSO BECAME A SERVICE BRAND, WITH HIGH-TECH CONNECTED SERVICES, BOTH ON AND OFF-BOARD. AND SINCE WE BELIEVE OUR SOUL AND STRENGTH AS A BRAND COME FROM OUR ORIGINS, OUR VISION OF MODERNITY REMAINS ROOTED IN FRANCE.
CRÉDITS :
GURVAN PRIOUL - CREATIVE DESIGN
MATTHIEU-ALEXANDRE ENOU – DESIGN DIRECTOR
PIERRE DUMONT - LEAD BRAND DESIGNER
CLEMENT SALGADO - LEAD MOTION DESIGNER
KASSANDRA TANNE - UX & WEB DESIGNER
BERTILLE DES BORDERIES - STRATEGIC PLANNER
SOLENE GAUTIER - ART DIRECTOR JUNIOR
RENAULT MADE ITS FIRST NOUVELLE VAGUE
IT'S NOT HOW FAR
IT'S HOW CLOSE
RENAULT
BRANDING
IDENTITY
ART DIRECTION
PUBLICIS CONSEIL
AT RENAULT, OUR OWN “NOUVELLE VAGUE” WAS BORN OUT OF DISRUPTION. WE BRING MODERNITY TO THE AUTOMOTIVE INDUSTRY. BY MOVING TO AN ENERGY BRAND TRULY COMMITTED TO IMPROVE OUR ECOLOGICAL FOOTPRINT AND LIFECYCLE BY GIVING A SECOND LIFE TO CAR THROUGH RE-FACTORY; MAKING USED CARS NEW TO YOU AND RECYCLING THE BATTERIES AND ITS MATERIALS. THUS, WE ALSO BECAME A SERVICE BRAND, WITH HIGH-TECH CONNECTED SERVICES, BOTH ON AND OFF-BOARD. AND SINCE WE BELIEVE OUR SOUL AND STRENGTH AS A BRAND COME FROM OUR ORIGINS, OUR VISION OF MODERNITY REMAINS ROOTED IN FRANCE.
CREDITS
GURVAN PRIOUL - CREATIVE DESIGN DIRECTOR
MATTHIEU-ALEXANDRE ENOU – DESIGN DIRECTOR
PIERRE DUMONT - LEAD BRAND DESIGNER
CLEMENT SALGADO - LEAD MOTION DESIGNER
KASSANDRA TANNE - UX & WEB DESIGNER
BERTILLE DES BORDERIES - STRATEGIC PLANNER
SOLENE GAUTIER - ART DIRECTOR JUNIOR
IT'S NOT HOW FAR
IT'S HOW CLOSE