BRANDING Renault

AT RENAULT, OUR OWN “NOUVELLE VAGUE” WAS BORN OUT OF DISRUPTION. WE BRING MODERNITY TO THE AUTOMOTIVE INDUSTRY. BY MOVING TO AN ENERGY BRAND TRULY COMMITTED TO IMPROVE OUR ECOLOGICAL FOOTPRINT AND LIFECYCLE BY GIVING A SECOND LIFE TO CAR THROUGH RE-FACTORY; MAKING USED CARS NEW TO YOU AND RECYCLING THE BATTERIES AND ITS MATERIALS. THUS, WE ALSO BECAME A SERVICE BRAND, WITH HIGH-TECH CONNECTED SERVICES, BOTH ON AND OFF-BOARD. AND SINCE WE BELIEVE OUR SOUL AND STRENGTH AS A BRAND COME FROM OUR ORIGINS, OUR VISION OF MODERNITY REMAINS ROOTED IN FRANCE.

BRANDING
ART DIRECTION
VISUAL IDENTITY